A Group Of Us States File Amended Antitrust Lawsuit Against Google
According to a Reuters report, the amended lawsuit also talks about a secret program dubbed “Project Bernanke”. Google used this program in 2013 to give its own ad-buying an advantage by using bidding data. In 2015, the company allegedly leveraged Project Bernanke to drop the second-highest bids from publishers’ auctions. It reportedly accumulated money and then used it to inflate the bids from companies that used Google Ads. This unfairly enabled companies that may have otherwise lost the auctions to emerge as winners....