A Market That Tiktok Isn T Dominating Live Shopping
The company has been testing out a live shopping feature in several European countries since last year. There would be live events where people could buy products from their favorite brands. The brand would enlist popular TikTokers and popular brands for live streams. The point of them would be to entice people to buy a whole bunch of products. This model proved to be a smash hit in the Asian market, and TikTok’s parent company, ByteDance, thought that the same model would apply to other markets....