Facebook Is Widely Rolling Out Reels On The Main App
Facebook launched Reels on Instagram in August last year following a meteoric rise of TikTok. The company has since been exploring ways to bring the feature to more of its platforms. It already lets creators cross-post Reels on both Instagram and Facebook. However, the creation tools are only available on the former, until now. With the latest expansion, creators will have access to the tools in both apps. This means potentially higher engagement on their videos as viewers on Facebook will be able to follow them directly from the video, like and comment on it, or share it with friends....