Google Could Pay Apple 15 Billion To Continue As The Default Search Option On Iphones
The prediction is based on disclosures made by Apple on public filings. The analyst also conducted a bottom-up analysis of Google’s traffic acquisition costs or TAC payments. The Justice Department revealed in October 2020 that Google paid $8 to $12 billion to become the default search engine on Apple devices. The analyst says that Google may end up paying more to avoid a bidding war with Microsoft. Sacconaghi also believes that Google may not consider this plan long-term, given that payments could touch $18 to $20 billion by 2022....