If your end goal is to increase your reach and follower amount, we strongly suggest you use some of the best tools to get new Instagram followers. To learn the most popular Instagram hashtags, we selected the top most used ones in 2022, so you can at least have an idea of what’s going to be big this year. But it’s also worth mentioning that it’s no use only learning about these hashtags and learning about the best tools to find the most used hashtags for your segment if you’re not creating content. For that reason, we also recommend you check out our list of the best Instagram post ideas! See below and choose the best to use in your posts according to your goals!
250 most popular Instagram hashtags to use in 2023
250 most popular Instagram hashtags to use in 2023
1. Focus on your niche
Particularly for Instagram business profiles, it is important to use hashtags that fit in with your niche or area of work. As an example, if you work with fitness products or are a personal trainer, the hashtags #fitness, #FitLifestyle, #FitGoals, #ExerciseTime, or even #lifestyle can help interested users to find your profile.
Did you know all the most popular Instagram hashtags?
Did you know all the most popular Instagram hashtags?
Remember to experiment with the hashtags to learn which ones generate more engagement and always check your Instagram metrics. The truth is that not all hashtags will bring good results for your profile, so you should identify the ones that should get priority on your posts and the ones that aren’t working. And that leads us to the next big tip.
2. Organize your hashtags
No one expects you to remember and use all 250 most popular Instagram hashtags and a big chunk of them won’t work for your followers’ profiles. So, always keep your hashtags organized in a way you can check on them quickly so as to never forget any that are relevant to you. A good idea is to follow your Instagram hashtags. This way, you’ll be constantly seeing posts and keeping up with the other users who also use them, which will help you to always know the trends related to the hashtags. It can frequently work as inspiration for your own posts!
3. Keep up to date and create your own hashtags
It’s important to remember that the trends and the most popular Instagram hashtags are always changing. What works today is very likely to not have the same impact in a few months (or even weeks!). Because of that, try to always keep up to date with the most relevant hashtags for your profile so you don’t stay out of the new trends. Other than this important factor, it is important for us to say that you don’t need to use only the most common hashtags when sharing new content. Sure, they might work as an anchor to gain new followers, but nothing’s stopping you from trying to create your own hashtags, something that is even more important in case you’re making special campaigns. You’ll hardly have the same results as Coca-Cola with #shareacoke, but if you’re really creative and make an intelligent and current hashtag that resonates with your followers you might end up responsible for starting a trend on the social network. Before trying that, it is recommended that you try to learn how Instagram’s algorithm works.
Find the best hashtags for you!
Find the best hashtags for you!
Many of these popular hashtags receive a lot of engagement from bots and fake followers, which makes them not always the ideal options to use on your posts. There are a few websites to help you find the hashtags that are most relevant to the people who consume your content, without recommending the ones no one uses. See some of the alternatives to help you find the best hashtags for you below.
1. Display Purposes
1. Display Purposes
One of these websites is Display Purposes. It lets you search for hashtags that might be interesting for your posts. To use it, just follow the link and type in some of the hashtags we’ve shown you in this article. After that, it will analyze each one of the terms and will find less popular options that have more real engagement. That is, you’ll end up with posts that attract real users instead of bots that offer no results.
2. All Hashtag
2. All Hashtag
A webpage that offers you several resources to find the best hashtags, All Hashtag has a generator that will give you the 30 best options according to the keywords informed related to your post. It also has a page for creating new hashtags that adds the symbol “#” automatically before each word you type, which can help you save a lot of time. The biggest advantage is that All Hashtag is available directly on the web, just follow the link!
3. Tagify for Instagram
3. Tagify for Instagram
Tagify is an app available exclusively for Android. It’s particularly good due to its simple interface that can generate 30 random hashtags corresponding to your search term. In the app, right on the home screen, it is possible to navigate between different categories and check out the keyword groups recommended for different situations. It also offers some hotkeys to open up the most popular social networks, such as Instagram, Facebook, VK, Twitter, and Pinterest. Further, you can add your own hashtags, mix them up with the ones it suggests, and save them in a separate card to use again later. Learn more through the link!
Have you memorized all of the most popular Instagram hashtags?
Have you memorized all of the most popular Instagram hashtags?
By using these hashtags we believe you’ll be able to increase how effective your strategy to gain new followers and likes is. It is worth noting that you shouldn’t use only the most popular hashtags but adding also hashtags that belong to the niches you work in to avoid gaining followers that will just become numbers that don’t engage.
Do giveaways on Instagram by using the hashtags!
Do giveaways on Instagram by using the hashtags!
A great way to engage with your followers and even increase the number of likes you have and spread your profile is by using giveaways. You can give small gifts, physical or digital products, or whatever fits best with your profile. To do that, you need a tool to help you out, since Instagram doesn’t offer this functionality built-in.
