Audience Development Manager
Mindful’s parent organization, The Foundation for a Mindful Society, is an independent not-for-profit registered in the U.S., with central business and editorial operations located in Halifax, Nova Scotia, Canada. Key Responsibilities Detailed reporting and strategic analysis of all audience data, including online, email, and print readership, promotion performance, subscription renewal analysis, and other reports as required. Manage and optimize SEO/SEM, reporting weekly on content trends and opportunities Optimize website to email conversions, including landing page, floater, pop-up, and incentive testing Plan and execute subscription acquisition campaigns and promotions across print, email, and web channels to meet circulation goals Work collaboratively to develop new marketing strategies for digital, bundled, and premium subscriptions Oversee email list usage across departments...